As mentioned earlier, drawing from sports and athletics. In creating a mood board our focus brought us to spotlight Linford Christie, he resonates with this concept perfectly, being the best British sprinter this country has seen, currently holding the 100m record of 9.91. Striving to be the best in a particular field is what we aspire to do and so should you.
We set out to create timeless designs which can be worn all year round. Making sure that we focus on telling the story. The use of the colours - cream, racing green and white; represent athleisure and competitive energy, but also directly relates back to college lifestyle, these are popular tones you would expect to see on a College/University campus.
Screen printing is an art - and our main technique for printing our t-shirts. We print all our garments in the United Kingdom to the high quality. All prints are hand pulled, the traditional and the right way of performing a screen print. With the “Academy” Tee, we decided to go with a racing green base print, with a brown handwriting puff print to overlap the base print. "The Championship Tour" Tee, consists of a distressed screen print, utilizing the neutral colours, white and cream.